Here are some images of the new lip gloss range from American Apparel. Now, I need some of these in my life and make up bag. The finish seems perfect; highly pigmented and almost melted looking. I have only started experimenting with bright colours on my lips over the past year, but now I'm all for it. Wearing with natural-to-little make up with your normal daytime outfit can really lift your mood. I'm favouring the reds here, with the deeper Legalize L.A. shade on the top of my list. Hear that Santa.